Japanese, Chinese and Australians are some of those who leave a greater economic impact during their stay in the country, and among their favorite destinations are CDMX, Riviera Maya and Cancun. The spend holidays in Mexico because they love the culture, people and Mexican food.

Since he took charge of the Ministry of Tourism (Sectur), Miguel Torruco Marqués has made it clear that the priority of the new government of Mexico is to support the capture of foreign currency in the so-called ‘industry without chimneys’, and as part of it, raise the average expenditure per foreign visitor. Therefore, the increase in the influx of travelers has been in the background.

“The tourism potential of a country is not measured by the number of tourists received, but by the foreign exchange earned, especially per capita spending,” said the official. For this year, the Sectur estimates that foreign exchange earnings in the sector will reach 23 thousand 263 million dollars, almost 4 percent more than what was received in 2018.


According to the World Tourism Organization (UNWTO) , in 2017 Mexico climbed to sixth place as a recipient of foreign visitors -with 39.3 million people-, however, in spending per traveler it ranked number 40 with 558 dollars.

According to the latest figures available from the Sectur, as of November 2018, the visitors who left the most dollars on average during their stay in Mexico were those from Japan, followed by those from China, Australia, Argentina and Germany. For entrepreneurs in the sector, attention should be paid to the expansion of the average spending of foreign tourists without neglecting the number of travelers who enter Mexico.

“We believe that both things can be done: grow in the number of tourists and also in the amount of foreign exchange,” said Pablo Azcárraga, president of the National Tourism Business Council (CNET).


Tourists from ‘the nation of the rising sun’ top the list of travelers who spend the most in Mexico. The Japanese leave on average 2,080 dollars during their stay in the country, this does not include air travel.

From January to November 2018, a total of 140 thousand 363 people from the eastern country entered Mexico by plane , to rank seventeenth in number of visitors.

According to data from the Comprehensive Tourist Market Information System –dependent on the Sectur–, the average stay of Japanese travelers in the country is seven nights and they mainly visit CDMX, Riviera Maya and Cancun.

In addition, 7 out of 10 travelers from the Asian nation stay in 4- and 5-star hotels, a situation that implies a greater income for the country.


Chinese passers-by represent for Mexico the second market with the highest income per foreign tourist. With 1,878 dollars per visitor, these vacationers choose destinations such as the Riviera Maya, Cancun and Mexico City.

On average, tourists from China spend a week in the country, in addition to the fact that 9 out of 10 resort to luxury hotels to stay, and 5 out of 10 are between 15 and 34 years old.

Although the Chinese participation in the bulk of foreign visitors in the country is 0.9 percent, this market is in the sights of the Mexican government.

To attract a greater number of tourists from the Asian country, the Sectur is preparing to inaugurate an attraction in Mexicali, Baja California, where the Chinese community built an underground city.



Australian travelers who choose Mexico as a vacation destination spend an average of 14 days visiting destinations such as Los Cabos, Cancun, Riviera Maya and CDMX.

During their stay in the country, hikers from Australia ‘spend’ around 1,382 dollars, without considering transportation costs, and usually come from cities like Sydney and Melbourne.

61 percent of vacationers in the country belonging to the continent of Oceania choose to stay in hotels of categories between 4 and 5 stars.

Foreign tourists who spend the most in Mexico
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